Introduction

Get Smart Services specialises in delivering perfectly balanced and engaging conferences for franchise groups across Australia that are designed to educate and inspire.

The Brief

As the number of conferences delivered by Get Smart Services was increasing, Jan Timms was seeking a collaborative partner to assist in delivering a highly effective and efficient end to end conference management system that would decrease the Get Smart operational cost AND improve the conference experience.

Key Objectives

There were nine key objectives requested by the customer:

  • Provision of pre event EDM promotions & delegate registration system.
  • Create relevant and individualised promotions across multiple communication channels.
  • Outsource development, design and activation.
  • Capture delegate preferences (dietary, flights, workshops and optional activities).
  • Real time data tracking.
  • Provision of personalised delegate website.
  • Daily SMS reminders.
  • Live feedback.
  • Personalised support material.

Outcomes

  • Fully automated and individualised pre event promotion, registration process, conference comms and feedback forms.
  • 22% increase in registration.
  • A total of 70 man hours saved reducing operational cost by 6.5%.
  • 92 Net Promoter Score (NPS) up from 72.

Campaign Results

Get Smart Services U Journey
Download the Get Smart Services Conference Case Study

Testimonial - Get Smart Services

From a Conference organisation perspective saved many hours of time as it is fully automated eliminating many tasks that were previously handled manually.

Future Conferences will be even more streamlined now that we have a Campaign template. I highly recommend this system for event management.

Jan Timms - Get Smart Services

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