From social media accounts to mobile webpages, customers have a greater choice than ever before, for how they wish to engage with a brand.
With multiple forms of content available for a customer, how can a business ensure the message they are spreading across their platforms is consistent and effective?
Omni-Channel Marketing places the customer at the centre of all communication activity. An Omni-Channel Marketing campaign and strategy ensures that no matter how a customer chooses to engage with a brand, they will be given the same clear message. Omni-Channel Marketing solutions are designed to give a customer a unified experience, rather than exposing the customer to several different experiences and brand messages.
If executed correctly, Omni-Channel Marketing can provide customers with a seamless experience that gives them a clear impression of a company. It is no longer enough for businesses simply to have an online, print and mobile presence. Their presence must be carefully tailored to ensure customers aren't given any conflicting information and have a cohesive experience.
In today's world, a customer will often take an extended journey from their initial online search to following through on a purchase. For example, a user may first discover a brand on social media, research reviews for the company on another online website and make a final purchase through the company's website. If at any point in this process the customer finds contradictions in the messaging they receive, they may feel unable to complete their journey to the final sale.
Unlike Multi-Channel Marketing strategies, an Omni-Channel campaign requires a company's various platforms to communicate with one another. By sharing data and information between different outlets and pages, a company can gain a greater understanding of how their desired client thinks and engages with their brand. An effective Omni-Channel Marketing approach can, therefore, lead to greater conversion rates and customer satisfaction.
An Omni-Channel Marketing approach requires constant refinement and maintenance for it to be consistently effective. From establishing your target audience, to crafting their optimum user experience, it can be difficult to finalise a brand message that will make the most of your Omni-Channel Marketing efforts. Mapping a user's journey across multiple platforms and uniting multiple channels can be a time-consuming task, especially for inexperienced teams or new companies. With ’s Omni-Channel Marketing solution, nothing gets left to chance; everything from digital media channels to print advertising are carefully considered and incorporated into your campaign.
As experts in automated marketing campaigns, we have the relevant knowledge and expertise to help you deliver customised communication to your customers through an Omni-Channel Marketing approach. Our communication strategies are reliable and effective. And unlike any other Omni-Channel marketing platform, U is about ensuring we generate the leads and conversion rates your company needs to succeed and grow.
For more information about our Omni-Channel Marketing solutions, contact us today!