Direct mail marketing is alive and well - and should continue to be a part of your integrated marketing strategy and campaign.

Useful in getting directly in front of your audience, in a personalised, relevant way, direct mail marketing can be used as the foundation for your marketing automation. A direct mail campaign can be used to complement your digital strategy to attract leads and increase customer loyalty.

The U team can assist you with your direct mail campaign, keeping the initiative in line with your overarching campaign objectives. With advanced variable data options available, our team can create dynamic content for each one of your customers, giving your direct mail marketing piece a better chance to cut through the clutter.

Using clever calls-to-actions and progressive design elements that are a cut above standard marketing software, such as Augmented Reality, QR Codes and personalised URLs, a Direct Mail Marketing piece could be used to onboard customers and commence your campaign, and their individual customer journeys.

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