Cross-channel marketing relies on using multiple marketing channels in a holistic manner to talk to customers seamlessly. As mobile is a continuously growing channel, this medium can’t be ignored. Implementing a bulk SMS campaign into your marketing strategy allows you to extend your customer reach and create further opportunities for conversion.
integrates traditional and digital
channels effectively to ensure that you get the most from your initiatives. The SMS campaign strategy
employs a bulk text messaging system that allows you to instantly deliver promotions and updates direct to
your customers. SMS triggers can be programmed
into your campaign in order to send personalised, automated messages. Mobile marketing can also include
mobile-friendly websites driven from QR codes, personalised URLs and landing pages, and can be a very
effective response-generating component in an integrated cross-media campaign.
