Cross-channel marketing relies on using multiple marketing channels in a holistic manner to talk to customers seamlessly. As mobile is a continuously growing channel, this medium can’t be ignored. Implementing a bulk SMS campaign into your marketing strategy allows you to extend your customer reach and create further opportunities for conversion.
integrates traditional and digital channels effectively to ensure that you get the most from your initiatives. The SMS campaign strategy employs a bulk text messaging system that allows you to instantly deliver promotions and updates direct to your customers. SMS triggers can be programmed into your campaign in order to send personalised, automated messages. Mobile marketing can also include mobile-friendly websites driven from QR codes, personalised URLs and landing pages, and can be a very effective response-generating component in an integrated cross-media campaign.