Campaign management platform.

Delivering relevant and effective communication that generates the results you need.

Testimonial - Timezone

Timezone Australia have engaged Worldwide to develop and implement campaigns with the objective of testing and improving the overall effectiveness of direct customer engagement.

Jacque Bergh - Timezone

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Our U Integrated Marketing Solutions campaign management platform offers powerful and effective automation and communication to improve your business’ marketing and operational strategy.

Unlike other campaign management software, U will seamlessly organise communication channels to ensure your campaign management strategy is fully automated and personalised. We’ll identify and develop a tailor-made customer journey perfectly suited to your business so that your lead generation, response rates and customer loyalty skyrockets.

Find out how U Integrated Marketing Solutions's campaign management platform can help you today.

Our U experience team will work with you to:

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Identify and Develop

The U team take the time to understand your initiative and work with you to develop a comprehensive campaign management strategy. From audience identification and journey planning to defining key campaign objectives, your U team will ensure that the best User Experience methodologies, deployment tactics and skillsets are called upon to best leverage your identified opportunities.

The development of your campaign strategy will be designed to complement your desired outcomes and encompasses the complete campaign journey from inception through to completion. There’s no need for expensive campaign management software as the U team will ensure that you’re making the most of your customer data by providing relevant, engaging communications – through the right channels, at the right time.

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Tailor and Implement

Through the use of marketing automation technology, your campaign will be developed to talk to your audience as individuals, delivering bespoke content without any manual intervention from you throughout the journey. The creative framework behind your campaign will be designed in-line with your brand and tailored to your demographics. The degree of personalisation is only limited by the data that is made available to us.

Planning, designing, coding and testing is facilitated internally prior to campaign launch. The U team will ensure that our robust pre-flight processes are adhered to, leaving you with the responsibility of ensuring that you’re pleased with the campaign strategy, creative elements, customer journey and pre-defined objectives.

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Benchmark and Analysis

By understanding your desired outcomes, the U team will work with you in pre-defining your campaign objectives and benchmarks. Using our experience, intuition and current industry data, you’ll be presented with realistic insight into the key performance indicators that drive your marketing automation initiative. This will assist in managing the expectations behind the campaign.

Prior to launching any data-driven initiative, we firmly recommend entrusting our team to screen your data, focussing on its validity, currency and authenticity. This protocol ensures that you have up-to-date, accurate comprehension of your potential campaign reach. If you’re in a position where you don’t have access to customer data, then our team will assist you in implementing a pre-campaign initiative that will help create a comprehensive, unified database.

Throughout the life of the campaign, you’ll instantaneously have access to its metrics and results – from anywhere, at any time. By having immediate insight into your campaigns engagement rates you’ll be able to make sound judgements on the findings and results of your initiative. The U team will actively interrogate the campaign data and analyse your results - measuring the outcomes against your objectives, while looking to uncover additional insight.

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Adapt
and Improve

We have complete control over our marketing automation technology which allows us to maintain and modify your campaign strategy, personalised content and customer journey in a holistic manner.

We understand that in today’s fast-paced environment we need to have the ability to remain agile, particularly when new opportunities are identified – and this level of flexibility can be of benefit to you and your initiatives. With comprehensive access to our powerful marketing and campaign management platform, we’re able to adjust and adapt your campaign to suit any situation, should you need to pivot post-launch.

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Manage
and Monitor

We’re with you at every step of the way. In fact, we can be as hands-on as you like and will happily facilitate your campaign in its entirety.

Your multi-disciplined team will be formulated based on the opportunity you have at hand, your campaign objectives, your desired content and campaign strategy. You’ll have access to the best people for the job - every time, all the time.

The conclusion of your campaign will consist of a whole-project reflection. Your results are reviewed, with key insights being analysed for further development and action.

Case Studies

Fundamental Business Finance was looking for an automated solution to manage their new licensee acquisition process. The solution needed to identify levels of interest and engagement while qualifying potential prospects.

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U provided Franchisees with a quick and simple ordering process for their satchels and pre-paid envelopes. The journey commenced with an email giving Franchisees information regarding the upcoming order for satchels and pre-paid envelopes.

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Whilst our quote and print system was meeting the needs of the customer from an estimating and job management perspective there was a desire to improve the customer experience and process around the quote follow-up process.

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